We wanted to promote Summer in Kalamazoo by highlighting the outdoor recreation in the area. Through geolocation data, we know that people who enjoy outdoor recreation in Kalamazoo also enjoy the craft beer scene. We set out to target that particular group of travelers by highlighting cyclists enjoying a beer at the various beer gardens located on or near bike trails. Ads directed them to content on Discover Kalamazoo's website that would assist them in planning their trip.
campaign photography and creative
content created and build out of biking landing page to drive traffic to discover Kalamazoo's website
additional written content used in the campaign
