I led the organic social media strategy for 269Fest, a new month-long celebration of Kalamazoo (ending on the 269th day of the year). I developed the voice, content plan, and visuals for launch across Instagram and Facebook. The goal was to build awareness for a first-year festival and drive community participation in events and partnerships — without a paid media budget.
Core Responsibilities
Built and managed the full organic content strategy and posting calendar
Created all graphics, captions, hashtags, and engagement prompts
Established tone/voice for the festival’s digital presence
Coordinated content with partner venues and sponsors
Engaged with tagged posts, UGC, comments, and DMs to build excitement
CORE WINS
Built an engaged local audience from zero ahead of first-year launch
Received consistent shares from partner businesses and downtown stakeholders
Established a repeatable content framework for future festival years
